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Sustainability ideals in business – from crushed to flourishing

Sustainability managers often see their work as a calling, even if they work in a corporate setting. But their high aspirations often clash with the realities of business. In her article, Sanne Frandsen, Associate professor in organisational studies at LUSEM, and her co-authors dive into the works and perceptions of 57 sustainability managers in international companies.  The researchers describe t

https://www.lusem.lu.se/article/sustainability-ideals-business-crushed-flourishing - 2025-08-27

Key takeaways from the first weeks of Donald Trump’s return to presidency

”Research has shown that the weight of the tariffs imposed by the last Trump administration were mainly carried by US importers and consumers. None of the tariff revenue actually came from abroad,” says Maria Persson, associate professor in Economics at LUSEM. Maria shares a short anecdote about how tariffs on washing machines led to an increase in their prices by up to 225% of the tariff, but not

https://www.lusem.lu.se/article/key-takeaways-first-weeks-donald-trumps-return-presidency - 2025-08-27

BSc student portrait: Fredrik Fletcher

Fredrik Fletcher. Fredrik Fletcher is in his final semester of the Bachelor's Programme in Design of Information Systems at the School of Economics and Management. We asked him a few questions about his experiences so far. (The interview is translated from Swedish.)What is your background? “After having completed the Social Sciences Programme targeting behavioural science at a sports-focused upper

https://www.lusem.lu.se/article/bsc-student-portrait-fredrik-fletcher - 2025-08-27

LUSEM News Comment – E-scooters and traffic accidents

E-scooters have reshaped the way people move around cities and their impact on traffic safety has become a public concern. Andreas Bergh, associate professor in economics explains that his research has found a small increase in accidents following the introduction of e-scooters, but that the effect decreases over time. He also points out that just counting e-scooter accidents in isolation is the w

https://www.lusem.lu.se/article/lusem-news-comment-e-scooters-and-traffic-accidents - 2025-08-27

Record-breaking numbers for LUSEM's International programmes

Application numbers for this autumn’s international programmes show outstanding results for Lund University and LUSEM. The most popular programme at Lund University is our Bachelor's programme in International Business, which is also the most popular programme in Sweden, across all categories. On top of that, five of the ten most popular Master's programmes in Sweden are offered at Lund University

https://www.lusem.lu.se/article/record-breaking-numbers-lusems-international-programmes - 2025-08-27

BSc student portrait: Megan Andrews

Megan Andrews. Megan Andrews is in her second semester of the Bachelor's Programme in Design of Information Systems at the School of Economics and Management. We asked her a few questions about her experiences so far. (The interview is translated from Swedish.)What is your background? “I am originally from Canada, but moved to Sweden four years ago to live with my fiancé. In my home country, I stu

https://www.lusem.lu.se/article/bsc-student-portrait-megan-andrews - 2025-08-27

Women pursue higher education more than men

An increasing number of young women are choosing to pursue higher education, both in Sweden and internationally. An increasing number of young women are entering higher education, both in Sweden and internationally. We asked Maria Stanfors, professor of Economic history, to comment on this intriguing trend.Historically, men have enrolled in higher education to a greater extent than women. However,

https://www.lusem.lu.se/article/women-pursue-higher-education-more-men - 2025-08-27

BSc student portrait: Victoria O’Bryan

Victoria O´Bryan. Photo: Maria Nyman. Victoria O’Bryan is in her fourth semester of the Bachelor's Programme in Design of Information Systems at the School of Economics and Management. We asked her a few questions about her experiences so far. (The interview is translated from Swedish.)What is your background? “After graduation, I chose to study a technical foundation year at Malmö University, whe

https://www.lusem.lu.se/article/bsc-student-portrait-victoria-obryan - 2025-08-27

Classical music visualised with AI – by the Centre for Aesthetics and Business Creativity at LUSEM

Post doctoral fellow Dr Alexandra Huang-Kokina at the Centre for Aesthetics and Business Creativity (ABC) wants to challenge audience participation and inclusive engagement within classical music and opera.  In the research project OPERACTIVE she brings another dimension to her musical interpretation by using AI. The prompts she used reflect her own idea of the musical piece she is playing and the

https://www.lusem.lu.se/article/classical-music-visualised-ai-centre-aesthetics-and-business-creativity-lusem - 2025-08-27

Did gendered marketing stop the electric car?

Did branding electric cars as feminine hold back their development for more than a hundred years? In 1900, only 22% of all US cars produced were gasoline-driven, the rest split between electric and steam cars. The early 20th century saw three realistic contenders for automotive power: electric, steam and gasoline. In those early years of automotive history, many favored the electric.  But what exp

https://www.lusem.lu.se/article/did-gendered-marketing-stop-electric-car - 2025-08-27

Better than expected? How young adults are affected by nearby military base closures

Photo: iStock How do young adults respond when a major local employer shuts down? Research on Swedish military base closures shows that men are more likely to pursue higher education while women experience economic gains after a few years. Today, Sweden is undergoing military expansion but not long ago, the focus was on downsizing its defense forces. In a recent working paper, David Sandberg exami

https://www.lusem.lu.se/article/better-expected-how-young-adults-are-affected-nearby-military-base-closures - 2025-08-27

A majority of Swedes are open to boycotting American products

According to a new study from LUSEM 69 per cent of those who bought Coca-Cola at least once, can envisage switching out the brand for an alternative. Photo: iStock According to a new study from Lund University in Sweden, approximately one in five Swedes are already choosing not to buy American brands. The majority would consider boycotting American products such as Coca-Cola in favour of European

https://www.lusem.lu.se/article/majority-swedes-are-open-boycotting-american-products - 2025-08-27

LUSEM’s best thesis award 2024 goes to Johan Larsson

Former doctoral student in Statistics at LUSEM Johan Larsson, has been awarded the Best thesis award at LUSEM 2024 for his thesis Optimization and Algorithms in Sparse Regression: Screening Rules, Coordinate Descent, and Normalization. Selected by the College of Doctoral Studies, this recognition highlights the exceptional quality and impact of Johan Larsson's research. The award, which includes a

https://www.lusem.lu.se/article/lusems-best-thesis-award-2024-goes-johan-larsson - 2025-08-27

Exploring Shopping Trends in London

London is a top-ranked destination for shopping, offering a mix of high-street shopping, luxury stores, and independent boutiques. The city is traditionally known for being at the forefront of the latest trends in fashion and retailing. In line with this, several retail areas in London have recently undergone extensive redevelopments to offer shopping beyond the ordinary. Places such as Coal drops

https://www.lusem.lu.se/article/exploring-shopping-trends-london - 2025-08-27

Defining your brand's identity core

In his book "the Brand Matrix" Mats Urde presents a model that lies in the intersection between strategy, marketing and organization. The subtitle foretells, “Corporate Brand Leadership Starts from the Inside.” “There are nine questions that help you define your brand’s identity. Answer them and you will have a brand with a clear identity core that works as a stepping stone for communicating and t

https://www.lusem.lu.se/article/defining-your-brands-identity-core - 2025-08-27

An autumn of DigiJustice – the informatics perspective

The Pufendorf theme DigiJustice has now completed its first semester. Two theme members and researchers from the Department of Informatics share their experiences with the theme so far. Miranda Kajtazi, Associate professor in informatics, is co-leading the current Pufendorf theme DigiJustice along with Professor in human rights studies Lena Halldenius. The Department of Informatics is also represe

https://www.lusem.lu.se/article/autumn-digijustice-informatics-perspective - 2025-08-27

MSc student portrait: Markus Richardson

Markus Richardson. Markus is currently enrolled on our one-year international Master's Programme in Information Systems. He majored in Cyber Security at The University of Texas at San Antonio, USA. Having completed his first semester with us, we asked him a few questions about his experience so far. Why did you choose Lund?“Professionally, I chose Lund because of the University’s academic reputati

https://www.lusem.lu.se/article/msc-student-portrait-markus-richardson - 2025-08-27

Industry experts inspire students on interface design

On January 13th, London-based designers Guillaume Couche & Richard Shackleton held a guest lecture at the Department of Informatics. The guest lecture was delivered to students enrolled in the course Human-Computer Interaction - Design, part of the Master's Programme in Information Systems. The industry experts were invited by Lecturer and Course director Markus Lahtinen.Guillaume, who first visit

https://www.lusem.lu.se/article/industry-experts-inspire-students-interface-design - 2025-08-27

How proud we are: Great achievement by our students in international case competition

August Jörding, Annika Horstmann, Fiona Kusche and Erik Hollmann in Montreal, at the John Molson MBA International Case Competition, a prestigious business case competition with teams from around the world competing in cases. Photo: Erik Hollmann The John Molson MBA International Case Competition is a prestigious business case competition with teams from around the world, the world’s largest of it

https://www.lusem.lu.se/article/how-proud-we-are-great-achievement-our-students-international-case-competition - 2025-08-27

Honorary Doctors 2025

Business Leader Lars Ljungälv and Professors Viswanath Venkatesh and Stephen Broadberry Appointed Honorary Doctors at LUSEM Professor Viswanath Venkatesh, from the Pamplin Business School at Virginia Tech University, is the world's most influential researcher in the field of information systems. His research focuses on the diffusion and adoption of information systems at the societal, organization

https://www.lusem.lu.se/article/honorary-doctors-2025 - 2025-08-27